THE VISION
The Mesa Verde Baja development will be focused toward the green, active, outdoor oriented, middle class North Americans from their 30's to 60's --- the biking, hiking, camping, R.E.I. and Sierra Club enthusiasts, who love the unspoiled tranquility of Baja California, but find Cabo too chaotic. It is targeted to those who would love to retire or to be able to stay for part of the year in a beautiful, temperate, environmentally sensitive community. The project, as planned, will incorporate the core qualities that second home buyers are looking for and have supported in their real estate purchasing trends throughout the Mexico market in the past decade, with an additional, very notable advantage of its rural setting, size, and potential for privacy and serenity and outdoor adventure activities. With the advent of daily non-stop flights on Alaska Airlines and Delta Airlines from Los Angeles, tourism and real estate is in a state of rapid expansion. As non stop flights from U.S. continue to open this further opens up La Paz to an even wider demographic, assisting in positioning La Paz as the next great international emerging market.
The exclusivity and conservation potential that both the remoteness and size of the parcel offer is an asset the development team will seek to capitalize on. The project is situated within a 30 minute drive northwest of the La Paz International Airport and major North American-standard medical facilities.
Mesa Verde Baja represents a unique opportunity for ownership of home-sites with vast expansive views of the sea and mountains, set in a desert conservation reserve of mesas and canyons, much of which will be forever set aside through restrictive covenants. Half of the total land area will be in green belts that will be adjacent to every residential area, with hiking, biking and horse riding trails woven throughout the green areas. Critical to the success of sales at Mesa Verde Baja is the ability of ownership to create a unique environment that is recognized as a truly low impact, low density, tranquil destination.
The unspoiled landscape assets that Mesa Verde Baja possesses will be maintained with the utmost care and stewardship. In order to accomplish this, the Mesa Verde management team will actively and judiciously market the project in very targeted geographic areas of the US and Canadian market where environmentally conscious baby boomers are currently located, mainly the West Coast of the United States and Canada, where this development trend continues to be very well received.
Key to the successful development of this project will be a well-orchestrated and funded brand positioning and marketing strategy as outlined further in the available business plan.
Mesa Verde Baja will seek to venture with and brand through a respected, ecologically oriented value added partner to ensure that the largely undisturbed landscape currently present in Mesa Verde Baja is showcased, preserved and even further enhanced as the most important tangible asset and amenity of the project.